Charm builds and runs outbound for
+ other GTM clients
Every shop already buys cups. This is the engine that puts yours in front of the owners who run three, seven and twelve of them.
We run all of it: the list build, the copy, the sending infrastructure and both LinkedIn seats. Your ads keep running. You take the quote calls.
Four campaigns go out every two weeks, starting with the segments, the multi-unit operators and the warm two thousand. Every cycle after is built from what the last one showed.
Plus the person who runs them. Which, in a company of one, is you, and you have already spent nine months finding out what that costs in evenings.
Every tool above sits on our licenses and is run by our team. At the Engine tier you pay $4,000 a month and the stack behind it lists at more than that on its own, before anybody's time.
A countertop purifier that pulls water from the air, sold into retail buyers who had never heard of it and had no reason to take a meeting. The story you heard on our call.
Agents checked which retailers stocked purifiers that need a water source, which was all of them. The email said so and offered a free unit. The replies came back with the buying team copied in. That is the ask you already make, a free sample, offered to the right shop at the right moment, and it is the ask in every play above.
Premium custom apparel and company stores, sold to businesses that already buy uniforms and merch from somebody. Nothing about the product needs explaining. The question in every inbox is whose logo goes on it, and who asked first.
Cold email campaigns written to the segment rather than to "business owners": a Nurses Week campaign to healthcare, a luxury and gaming segment, and a rotating-offer general campaign, run in cycles over a year. The same segment engine this proposal puts behind cups.
A connected water monitor that needed retail distribution, in an industry where winning one pool store at a time would have taken a decade. The shelf space ran through Solenis, the giant behind the industry's chemical brands.
We worked the partnership channel with Sutro and Solenis to put the device into stores, one relationship unlocking distribution instead of a thousand one-store pitches. That is your multi-unit play: one operator who controls seven counters is worth more than seven separate pitches, and the engine is built to find that operator first.
A camera that watches a pool and calls for help, sold into the pool and spa trade, where builders, service pros and retailers buy from the reps they already know and had never bought a safety camera from anyone.
Outbound into the trade by segment: builders, service companies and retailers each written to in their own language about the pool they were already standing next to. A category that had no buyer for the product found one, one segment at a time.
Premium heating hardware for restaurant patios, sold to owner-operators who are the buyer, the operator and the person on the floor. Your café, gelato and smoothie owners are the same temperament: allergic to generic email, responsive to the right moment.
Signal plays and straight-offer volume run in parallel across restaurants, the same two-track engine in this proposal, putting Focal heaters onto patios right now. Kings Cups into shops is the same product-into-venue motion with an easier ask: yours is a mockup that costs nothing.
Four campaigns every two weeks, eight a month. The two lead signals and the top segments worked properly, with your two thousand ad leads written to in week one.
Eight campaigns every two weeks, sixteen a month. Every segment runs in parallel from month one rather than in sequence.
A named, trained setter working the replies the engine produces, confirming every quote call the day before, and dialing behind the email and LinkedIn touches. Employer-of-record compliant, hired against the message the engine has already proven. Sized and priced once the first cycles show the reply volume.
| Onboarding & infrastructure setup | One-off | $1,000 |
| Total recurring |
Client: (fills from your signature) · Contact: (fills from your signature) · E-mail: (fills from your signature)
Selected Package: · Add-ons: none · Service Fees: , payable in advance per Section 7 · Billing Option: · Amount Due at Acceptance:
Onboarding Fee: , one time · Initial Service Term: months from kickoff, followed by month-to-month. Address and phone are captured on the onboarding form.
Services: Charm is a Go-To-Market Business Process Outsourcer (GTM BPO) providing Kings Cups sales expertise and lead generation services per the selected package: lead acquisition against ICP criteria agreed at kickoff, systems and infrastructure setup, and campaign development with ongoing strategic support.
This Master Services Agreement ("Agreement") is entered into as of the acceptance date recorded on this page (the "Effective Date"), by and between Charm, registered as Didin Customer Service, LLC ("Charm"), located at 1220 E. Henry St, Tempe, Arizona 85281, and the client identified on the Order Form above ("Client").
Charm provides an AI-powered lead generation system with outbound efforts via email and LinkedIn campaigns promoting Client's goods and services for the purpose of generating and nurturing leads for Client (each, a "Campaign"). "Lead" means a potential customer contacted through LinkedIn or email for the purpose of Client offering its goods or services. Charm performs the services in a timely and workmanlike manner. Scope changes require written agreement before work begins, and Charm may charge reasonable costs associated with such changes.
Charm has full power and authority to enter this Agreement; performing it violates no other contract; lead sources infringe no third-party rights and promote no prohibited content; and performance complies with applicable law.
Client has full power and authority to enter this Agreement; performing it violates no other contract; and contact data Client furnishes has been diligently verified as serviceable and current.
All creative campaign assets are created by Charm. Charm may request existing content from Client to leverage in Campaigns. Client grants Charm a limited, non-exclusive, revocable, royalty-free license to use Client's marks solely to perform the services, ending with the Campaign or this Agreement. Client retains all rights in its intellectual property.
Before launch, Charm sends test materials for review. Client has a 24-hour window to object; silence is approval. Client may review each email before every new send, with the same 24-hour window.
The engagement runs an initial term stated on the Order Form (the "Initial Term"), then month-to-month. Fees for the Initial Term are committed at acceptance; neither Party may terminate for convenience during it. Either Party may terminate for material breach uncured within fifteen days of written notice. After the Initial Term, either Party may terminate on thirty days written notice. On termination, Client pays fees accrued through the effective date; if Client terminates for Charm's uncured material breach, prepaid fees for whole unstarted months are refunded.
All fees are payable in advance. The onboarding fee and first monthly period (or the discounted Initial Term fee, where paid-in-full is selected) are due at acceptance and presented for payment on this page through QuickBooks. Client authorizes payment by card or bank transfer through Intuit QuickBooks Payments; card and bank details are held by Intuit, never by this page. Subsequent monthly fees are invoiced in advance of each monthly anniversary of kickoff, invoice delivered seven days prior. Paid-in-full reflects the discount stated on the Order Form; the onboarding fee is not discounted. Late amounts incur 1.5 percent per fourteen days past due, and the program pauses seven days after written notice of nonpayment.
Charm retains access to Client data to perform the services. Client may view and export all Campaign data at its discretion.
Each Party protects the other's Confidential Information with at least commercially reasonable care, uses it only to perform this Agreement, and limits disclosure to those under equivalent obligations. Standard exclusions apply (public information, prior knowledge, independent development, rightful third-party receipt, Campaign materials and metrics). Trade secrets are held indefinitely; other Confidential Information for five years. Legally compelled disclosure requires reasonable prior notice.
Charm shall not use Leads provided by Client for the benefit of competing ventures, during the term and for one year after.
Each Party indemnifies the other against losses, including reasonable attorneys' fees, arising from its breach of this Agreement.
Arizona law governs; exclusive jurisdiction lies in Arizona courts.
Invalid provisions do not void the remainder; the Parties negotiate replacements in good faith preserving original intent.
No assignment without written consent, except to a merger successor, asset purchaser, or commonly controlled entity.
Charm performs as an independent contractor. No partnership, joint venture, agency, or employment is created.
Both Parties comply with all applicable Do Not Call and Do Not Contact regulations, maintain lists against registries, honor DNC requests promptly, and keep required records.
No waiver except in signed writing. Remedies here are in addition to those at law or equity.
Acceptance through this page, together with the typed name and the recorded SHA-256 hash of the Order Form and this Agreement as displayed, constitutes a binding electronic signature under the U.S. ESIGN Act and UETA. Charm: Didin Customer Service, LLC, by Chris Booth, Owner.
Ten minutes. Brand voice, ICP, suppression, access.
2 · Book your kickoff →The onboarding discovery session.
Arrives with your kickoff confirmation.
If the engagement has not returned its cost by the end of month three, we run month four entirely at our cost, full effort, nothing held back, and we will connect you with people we have run that month for so you can hear how it went. And at month three you choose either way: keep going, or take the campaign matrix, the copy and the segment lists and run them yourself. They are yours regardless.
Claim your guarantee →The order form and agreement on this page. Your signed copy and the first invoice arrive by email.
Access, brand assets and the two thousand leads. The link comes with your signed copy.
The working session that sizes the map universe live and ranks the five buyers. Pick the date here.
LinkedIn live and the warm two thousand written to from your address while the cold domains warm.